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The most convenient way to

do laundry and dry cleaning

 

  BRANDING          PRODUCT DESIGN        UX/UI REDESIGN   

Reaching 20 Million Families.

The most trusted app for your

family's favorite moments 

 

ART DIRECTION            BRANDING          360 CAMPAIGNS         SOCIAL MEDIA   

Reaching 20 Million Families.The most trusted app for your family's favorite moments  

ART DIRECTION           

BRANDING         

360 CAMPAIGNS        

SOCIAL MEDIA   

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Evolving one of the biggest publications in the United States to a digital era.

New York Daily News is an iconic brand that needed to improve the digital present including, app, website and branded website. As a lead designer I was responsible to evovle the brand creating digital experiences are that easy to use, and visually apealing. 

 

In 2018, I was hired to re-brand Tinybeans and bring a fresh and modern look to the brand.

As the Creative Director, I was responsible to put together strategies and designs that inspire, delight and excite our targe demographic of millenial moms. My job together with the marketing and product team, was to bring a cohesive visual and witten language to the brand personality. All our efforts resulted in anexponential increase in the application use, retation and growth. 

Role: 

User Experience

Art Direction

Animations

Iconography

Video Editing

Branding

Role: 

User Experience

Art Direction

Animations

Iconography

Video Editing

Branding

Year:

2016 - 2018

Year:

2016 - 2018

Animation
Pickup

 Pickup

A courier will come to your door, pick-up your clothes and take them away to be cleaned!

cleaning

Cleaning

Our partner facilities will wash, fold, press and dry clean your garments according to the specifications you selected in the app.

Delviery

 Delivery

You'll be notified that your clothes are ready. Set up a delivery and clean, fresh clothes will be on their way to your door!

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01

APP ONBOARING

We took an user first approuch to all our effors

Our approuch was to first get a deeper understanding ofour target demographic and psychographic.  This information shaped all the effors and strategy. By understanding the market attribute we were abot to shape the brand personality. Our focus was to create solution that millenial moms find valuable.


01

RESEARCH, DEMOGRAPHIC AND MISSION

We took an user first approuch to all our effors

Our approuch was to first get a deeper understanding ofour target demographic and psychographic.  This information shaped all the effors and strategy. By understanding the market attribute we were abot to shape the brand personality. Our focus was to create solution that millenial moms find valuable.


Else, all our solutions have to align with the company value, mission and future goals.

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01

APP ONBOARING

We took an user first approuch to all our effors

Our approuch was to first get a deeper understanding ofour target demographic and psychographic.  This information shaped all the effors and strategy. By understanding the market attribute we were abot to shape the brand personality. Our focus was to create solution that millenial moms find valuable.

01

RESEARCH, DEMOGRAPHIC AND MISSION

We took an user first approuch to all our effors

Our approuch was to first get a deeper understanding ofour target demographic and psychographic.  This information shaped all the effors and strategy. By understanding the market attribute we were abot to shape the brand personality. Our focus was to create solution that millenial moms find valuable.


Else, all our solutions have to align with the company value, mission and future goals.

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03

Starting the creative process: Brand personality and visuals

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering assets to all the media channells. 

03

Starting the creative process: Brand personality and visuals

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering assets to all the media channells. 

03

Starting the creative process: Brand personality and visuals

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering assets to all the media channells. 

03

Starting the creative process: Brand personality and visuals

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering assets to all the media channells. 

03

Starting the creative process: Brand personality and visuals

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering assets to all the media channells. 

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03

SOCIAL MEDIA, ARTICLES, GALLERIES AND OTHERS

Delivering assets to all media chanells

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering all asset to all the media channells. 

03

SOCIAL MEDIA, ARTICLES, GALLERIES AND OTHERS

Delivering assets to all media chanells

With a clear view of our demographic, company goals and mission, we started putting everything together. This entail start shaping the brand personality, test with users and the creation of systems to efficently start delivering all asset to all the media channells. 

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04 

Marketing Designs; promos, emails, banners...

The company was ready for its first-ever mobile app. I was to design it solo, with support from the same team I started my career with. 

LOGOS

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COLOR PALETTE

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TYPOGRAPHY

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05

Branded Websites

The company was ready for its first-ever mobile app. I was to design it solo, with support from the same team I started my career with. 

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06

Company Website

The company was ready for its first-ever mobile app. I was to design it solo, with support from the same team I started my career with. 

06

Company Website

The company was ready for its first-ever mobile app. I was to design it solo, with support from the same team I started my career with. 

Selected Works

Tinybeans AppArt Direction

New York Daily NewsProject type

Daily News App BraindingDaily News App Branding

Aire-Vape Packaging and brandingAIRE VAPE Packaging and Branding

LAUNDREAMProject type

CompassCompass Branding

Spoon BrandingSpoon Branding

Look.comEcommerce Branding

Nike Air Max BrandingNike Air Max Branding

Lord of TerraLord of Terra browser game

Art-experimentsArt Experiments

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Feel free to contact me even just to say ciao! I'm based in New York City, so if you're around we can have a coffee and a chat together. Or you can enjoy my latest Dribbble shots here below.

Let’s keep in contact!

Linkedin    Behance    Instagram    Dribbble                       © Jeffrey Mariano Designs                   2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble                © Jeffrey Mariano Designs          2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble   © Jeffrey Mariano Designs   2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble                     

© Jeffrey Mariano Designs    2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble