With the Whoolias app, content creators can find brands in need of original content. Companies that are looking for fresh and original content such as social media video, food, fashion, and portrait photography.
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
01
RESEARCH, DEMOGRAPHIC AND MISSION
01
RESEARCH, DEMOGRAPHIC AND MISSION
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
02
SITEMAP, USERFLOWS AND REWARD SYSTEMS
01
RESEARCH, DEMOGRAPHIC AND MISSION
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
03
VALUE REFINEMENT AND BUSINESS ALIGNMENT
01
RESEARCH, DEMOGRAPHIC AND MISSION
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
LEARN
V1. Brand uses the app to find creative individuals in the area.
B1. Collecting data to better serve the needs of the brand.
HIRE
V3. An easy way to make transitions.
B3. Make money by holding monetary deposits.
SHARE
V5. Provide a hyperlink to content creator profiles.
B5. Share the app for credit.
REQUEST
V2. Direct contact with content creators.
B2. Ranking of the most popular creators based on data.
PAY
V4. Money gets a release in a reliable way.
B4. A small cut is taken whenever money is sent.
RETURN
V6. The user is automatically redirected to another content consumer page.
B6. Users spend more time on the app showing a higher retention rate.
04
VALUE REFINEMENT AND BUSINESS ALIGNMENT
01
RESEARCH, DEMOGRAPHIC AND MISSION
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
LEARN
V1. A feed of job openings appears on the home page.
B1. Companies and creators easily match.
FIND
V2. Creator finds brands that match their style.
B2. Brands seek out original content from local creators.
GET HIRE
V3. Content creators submit applications directly to brands.
B4. Brands get a pool of qualified applicants.
SHARE
V5. Those who produce content share their opportunities with others.
B5. Encourage sharing to grow the application.
GET PAY
V4. As soon as the project is completed, the deposit is released.
B4. For every transfer, the business collects a small fee.
LEARN
V6. Opportunities to get repeat visitors.
B6. The app grows by getting more returning creators.
05
RESEARCH, FEED BACK, REFINE
05
RESEARCH, FEEDBACK, REFINE
As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.
The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.
The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.
The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.
HIRE FLOW
PAYMENT FLOW
PROFILE FLOW
Selected Works
W H O O L I A S - DuplicateProject type
Tinybeans AppArt Direction
VerizonProject type
New York Daily NewsProject type
Aire-Vape Packaging and brandingAIRE VAPE Packaging and Branding
CompassCompass Branding
Spoon BrandingSpoon Branding
Lord of TerraLord of Terra browser game
Nike Air Max BrandingNike Air Max Branding
Look.comEcommerce Branding
Daily News App BraindingDaily News App Branding
LAUNDREAMProject type
Art-experimentsArt Experiments
I help you think strategically about your brand and create compelling touchpoints—from websites to apps—that converts your brand strategy into an amazing experience for your customers.
Let's work together - jmariano19@gmail.com
Linkedin Behance Instagram Dribbble © Jeffrey Mariano Designs 2012 - 2021 All rights reserved
Linkedin Behance Instagram Dribbble © Jeffrey Mariano Designs 2011 - 2020. All rights reserved
Linkedin Behance Instagram Dribbble © Jeffrey Mariano Designs 2011 - 2020. All rights reserved
Linkedin Behance Instagram Dribbble
© Jeffrey Mariano Designs 2011 - 2020. All rights reserved
Linkedin Behance Instagram Dribbble