Evolving the freelance service business module.

As the only UX/UI designer, my role was to create a desirable and usable experience. Providing brands and content creators with an easy way to connect and create original content. Furthermore, make the necessary financial transaction in a way that feels seamless.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

A meaningful experience that understands the needs of the target audience and the business.

Understanding the needs of the various archytipel users was crucial. For example, what was the intention when using the app, and how would an experience delight and inspire, while at the same time being very easy to use from a transitional point of view. In order to answer this question, I conducted a deep competitive analysis and audit of similar applications. Interview future consumers to identify their needs and what's important to them. As a result, I created easy and simple wireframes to validate some of my ideas even before starting the sitemap process.
 

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Providing seamless transactional flows 

The sitemap illustrates the interaction between content creators and content consumers. These flows illustrate the following: a brand looking for original content, connecting with a creator, the creator accepting the request, and the work being produced. Creators find a brand to sell their work and get in touch with brands. There are tabs for different project categories and stages. And users can view the overall request count in all request categories. We tested the flow with multiple users and scenarios.  

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Aligning the application with business requirements and consumer expectations

By creating this journey chart, we are aligning every decision on the interaction to the business goals and enhancing the consumer experience. It illustrates how we assist brands in getting creative assets at every step and the value that comes from both the consumer and the business.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Creating value for content creators

Photographers, videographers, and social media influencers can use the app to find jobs in their local communities. By doing so, it is possible to establish close relationships with restaurant owners and other community-based businesses. The chart below illustrates the value that the application brings to both the creator and the business. 

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Research, user feedback, and prototype flow refinements 

We conducted user research, observed where users were getting stuck, and made improvements accordingly. We wanted to make it as easy as possible for brands and content creators to connect. As this was a non-existent flow on the market, testing was even more important. Below is a flow chart showing the different solutions.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Research, user feedback, and prototype flow refinements 

We conducted user research, observed where users were getting stuck, and made improvements accordingly. We wanted to make it as easy as possible for brands and content creators to connect. As this was a non-existent flow on the market, testing was even more important. Below is a flow chart showing the different solutions.

The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.   

The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.   

The payment flow is one of the key features of the application and is simplified by using existing UX patterns. As a result of this familiarity, the journey is easily followed.