I design intelligent systems that connect people, workflows and AI.

I help organizations build AI that their teams and customers actually adopt, using behavioral design and rapid experiments shaped by years in retail, customer service, and health.

15+yrs

01

Designing products

Across retail, media, e-commerce, customer service and health.

15+teams

02

On one design system

Verizon's retail design system, shared across product teams.

2%→ daily

03

Adoption turnaround

A POS redesign that went from 2% adoption to voluntary daily use.

13agents

04

In one rep platform

A multi-agent platform for Verizon retail representatives.

Projects

Selected work

AI platforms, design systems and consumer products, designed so complex tools feel clear, useful and human.

Experiments

Side projects

Where I test how people form trust with AI, outside of client work.

Narrative game · Prototype

Eli's Last Experiment

A boy built from the player's own words. An experiment in how people form trust and attachment with an AI character.

Experience

15+ years

In-house leadership at Fortune 50 scale, startup founding, and consumer brands.
VerizonAssociate Director, UXTelecom · Retail AI
ViveBien Health TechnologiesFounder & DesignerHealth tech
Tinybeans / Red TricycleArt DirectorFamily & consumer apps
New York Daily News / U.S. News & World ReportMedia
Quidsi / AmazonE-commerce
ShutterflyE-commerce
Etag TechnologiesTechnology

Open to new work

Let's talk.

Rolling out AI your teams and customers need to actually adopt? I'd be glad to help.

Have a project in mind?