I help organizations build AI that their teams and customers actually adopt, using behavioral design and rapid experiments shaped by years in retail, customer service, and health.
15+yrs
01Designing products
Across retail, media, e-commerce, customer service and health.
15+teams
02On one design system
Verizon's retail design system, shared across product teams.
2%→ daily
03Adoption turnaround
A POS redesign that went from 2% adoption to voluntary daily use.
13agents
04In one rep platform
A multi-agent platform for Verizon retail representatives.
Selected work


An AI platform that unifies every assisted customer service channel.
Side projects
Narrative game · Prototype
A boy built from the player's own words. An experiment in how people form trust and attachment with an AI character.

15+ years
Open to new work
Rolling out AI your teams and customers need to actually adopt? I'd be glad to help.
Have a project in mind?