I turn ignored AI tools into systems people actually use.
I help businesses implement AI that their teams and customers actually adopt — through behavioral design, micro-experimentation, and a methodology proven across retail, health, and digital ecosystems.
My methodology
Meaningful experiences rarely begin with perfect clarity. I focus on putting ideas in front of real people early and letting solutions evolve by capturing real signals of value. Innovation happens when we're comfortable working with nuance, uncertainty, and incomplete information.
1. What to Solve
Research and observation reveal the real problem worth solving.
2. Micro Experiment
Start small. Test ideas in real conditions.
3. Signal of Value
Look for behavioral signals, not opinions.
4. Earn the Right to Scale
Only scale what proves real value.
This approach allows complex systems — including AI-assisted experiences — to evolve through real human behavior rather than assumptions.