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New York Daily News. Breaking news,

sports, entertainment, opinion... 

New York Daily News. Breaking news, sports, entertainment, opinion... 

    

New York Daily News. Breaking news, sports, entertainment, opinion...     

EXPERIENCE DESIGN     EDITORIAL DESIGN SYSTEMS    STRATEGY     BRANDING

LEAD EXPERIENCE DESIGNER

EDITORAIL DESIGN SYSTEMS

STRATEGY

BRANDING

LEAD EXPERIENCE DESIGNER 

EDITORAIL DESIGN SYSTEMS

STRATEGY

BRANDING

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One of the top Daily News websites in the United States.

As the Lead Experience Designer I was responsible to maintain the integrity of the brand and create digital products that elevate the brand, engage the users with the daily content and grow of all digital products.

 

One of the top Daily News websites in the United States

As the Lead Experience Designer I was responsible to maintain the integrity of the brand and create digital products that elevate the brand, engage the users with the daily content and grow of all digital products.

One of the top Daily News websites in the United States.

As the lead experience designer I was responsible to maintain the integrity of the brand and create digital products that elevate the brand, engage the users with the daily content and grow of all digital products.

 

Role: 

User Experience

Art Direction

Animations

Iconography

Video Editing

Branding

Role: 

User Experience

Art Direction

Animations

Iconography

Video Editing

Branding

Year:

2016 - 2018

Year:

2016 - 2018

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01

RESEARCH, PERSONAS, STRATEGIES, AND DESIGN SYSTEMS

Designs systems that enable the editorial team beautifully tell stories.

It was very important for us to create design systems that allow the editorial teams to have freedom to tell stories with no layout constraints. For example, I designed a modular system in the back end in which the editorial could choose the templates that best communicate the editorial content.

01

RESEARCH, PERSONAS, STRATEGY AND DESIGN SYSTEMS

Designs systems that enable the editorial team beautifully tell stories

It was very important for us to create design systems that allow the editorial teams to have freedom to tell stories with no layout constraints. For example, I designed a modular system in the back end in which the editorial could choose the templates that best communicate the editorial content.

01

RESEARCH, PERSONAS, STRATEGIES, AND DESIGN SYSTEMS

Designs systems that enable the editorial team beautifully tell stories.

It was very important for us to create design systems that allow the editorial teams to have freedom to tell stories with no layout constraints. For example, I designed a modular system in the back end in which the editorial could choose the templates that best communicate the editorial content.

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02

RESPONSIVE WEB DESIGN, PROTOTYPES AND VISUAL DESIGNS

nydailynews.com redesign

I was the lead designer for all the daily news content sites and photo gallery redesigns. Below you will see  examples of the multiple solutions we came out with to better display content and advertisement. 

02

RESPONSIVE WEB DESIGN, PROTOTYPES AND VISUAL DESIGNS

nydailynews.com redesign

Below you will see  examples of the multiple solutions we came out with to better display content and advertisement. 

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HOME PAGE

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TOP HEADER MODULES

_Website
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Mobile Copy

ARTICLES

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03

METRICS AND LEARNING

Redesign Learnings and Results


03

METRICS AND LEARNINGS

Redesign Results

Our approuch was to first get a deeper understanding ofour target demographic and psychographic.  This information shaped all the effors and strategy. By understanding the market attribute we were abot to shape the brand personality. Our focus was to create solution that millenial moms find valuable.


Else, all our solutions have to align with the company value, mission and future goals.

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METRICS AND LEARNING

Redesign Learnings and Results


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Research

With the help of the analytic department we were able to know what sections were most visited by users and their behavioral patterns. Also, we interviewed people, created personas. By learning what was working and what was not, it allowed us to make more informed design decisions that resulted in a traffic increase.

 

Analysis

The deep research allowed a better understanding of the different challenges we were facing. In the analysis, we looked at user behavioral patterns, user retention, page views, site engagement recirculation, and shareability. We gathered all the information and determined the best approach to improve the experience. 

 

Visual Design

After having a better understanding and a plan in place we started prototyping the experiences. The visual design was informed by the way the user was using the application and visual preferences. For example, if we want to highlight a button or any other element we first tested on a high fidelity prototype.   

 

Production

The learning and the improvements continue after the website was launched. We continue making updates and improvements based on the analytics. 

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THEME CONTENT

Branded Content Site

Subway Fare

By choosing your subwayline you will be able to see all the restaurants and bars around this line. You can see reviews, social media content, an article and photo galleries.

Subway Fare

By choosing your subwayline you will be able to see all the restaurants and bars around this line. You can see reviews, social media content, an article and photo galleries.

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phone=horocope-1
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icons

THEME CONTENT

Branded Content Site

Horoscope

The horoscope section gives you insight into your signs and helps you find your love match based on the information provided. Also, for each sign there are related articles that help users better understand their signs.

Horoscopes

The horoscope section gives you insight into your signs and helps you find your love match based on the information provided. Also, for each sign there are related articles that help users better understand their signs.

1.Best moments
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1a.Best moments
1c.Best moments

THEME CONTENT

Branded Content Site

Super Bowl Moments

This is an interactive website to rank best super bowl moments. You can drag and drop to the left. Also, by clicking on the thumbnail you can get a more detailed description of what took place in the moment

THEME CONTENT

Branded Content Site

Super Bowl Moments

This is an interactive website to rank best super bowl moments. You can drag and drop to the left. Also, by clicking on the thumbnail you can get a more detailed description of what took place in the moment

Super bowl moments

This is an interactive website to rank best super bowl moments. You can drag and drop to the left. Also, by clicking on the thumbnail you can get a more detailed description of what took place in the moment

Selected Works

Tinybeans AppArt Direction

New York Daily NewsProject type

Daily News App BraindingDaily News App Branding

Aire-Vape Packaging and brandingAIRE VAPE Packaging and Branding

LAUNDREAMProject type

CompassCompass Branding

Spoon BrandingSpoon Branding

Look.comEcommerce Branding

Nike Air Max BrandingNike Air Max Branding

Lord of TerraLord of Terra browser game

Art-experimentsArt Experiments

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Feel free to contact me even just to say ciao! I'm based in New York City, so if you're around we can have a coffee and a chat together. Or you can enjoy my latest Dribbble shots here below.

Let’s keep in contact!

Linkedin    Behance    Instagram    Dribbble                       © Jeffrey Mariano Designs                   2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble                © Jeffrey Mariano Designs          2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble   © Jeffrey Mariano Designs   2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble                     

© Jeffrey Mariano Designs    2011 - 2020. All rights reserved

Linkedin    Behance    Instagram    Dribbble