Charley St is a way of being and sharing in the sense of community, adventure, and enthusiasm that Australians bring to the world. We make food that you enjoy and fits into your modern lifestyle.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Charley Street the brand

Together with Sidestree Studios, I created an e-commerce website that reflects the founder's mission and goals. I translated the style guide into an e-commerce site that was closely connected to the fun and unique elements of the brands. User journeys, low-fidelity wireframes, and prototypes were developed by me.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

A shopping cart flow that is intuitive on both the upper and lower channels

To test the effectiveness and intuitiveness of the eCommerce shopping cart flow, we focus on creating and testing prototypes. By doing so, we were able to gain early insights into which elements/flows needed improvement.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Visual design and UI elements

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.