Layouts, navigations, copy, site structure, and low fidelity wireframes

The wireframe below shows the basic structure of the site, its flow, and how the different sections work together. Developing a prototype and evaluating feedback on the basic user interface structure was important in order to create a useful experience for consumers.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Branded eCommerce website

For the e-commerce website, it was important to be branded in a way that felt unique and spoke to females, mostly millennials.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

Visual design systems 

Using UI elements, photography, and typography, I developed a design system that represents the user archetype of fun and open-minded millennial women.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.

I solved this problem based on time and requirements

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growt.