Tinybeans App – Jeff Mariano

Reaching 20 Million Families. The most trusted app for your family's favorite moments

ART DIRECTION BRANDING 360 CAMPAIGNS PRODUCT DESIGNS

Reaching 20 Million Families.The most trusted app for your family's favorite moments

ART DIRECTION BRANDING 360 CAMPAIGNS PRODUCT DESIGNS

Reaching 20 Million Families.The most trusted app for your family's favorite moments

ART DIRECTION

BRANDING

360 CAMPAIGNS

PRODUCT DESIGNS

In 2018, I was hired to re-brand Tinybeans and bring a fresh and modern look to the brand.

As the Art Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growth.

In 2018, I was hired to re-brand Tinybeans and bring a fresh and modern look to the brand.

As the Creative Director, I was responsible to put together strategies and designs that inspire, delight and excite our target demographic of millennial moms. My job, together with the marketing and product team, was to bring a cohesive visual and written language to the brand personality. All our efforts resulted in an exponential increase in the application use, retention and growth.

01

RESEARCH, DEMOGRAPHIC AND MISSION

We took the user's first approach to all our efforts

Our approach was to first get a deeper understanding of our target demographic and psychographic. This information shaped all the efforts and strategy. By understanding the market attribute we were able to shape the brand personality, product strategies and marketing efforts. Our focus was to create solutions that millennial moms find valuable, trusting and inspiring.

01

RESEARCH, DEMOGRAPHIC AND MISSION

We took an user first approuch to all our effors

Our approach was to first get a deeper understanding of our target demographic and psychographic. This information shaped all the efforts and strategy. By understanding the market attribute we were able to shape the brand personality, product strategies and marketing efforts. Our focus was to create solutions that millennial moms find valuable, trusting and inspiring.

02

IDEATION, MOODBOARD, MOCKUPS, BRAND BOOK

The creative process: Brand personality and visual designs

With a clear view of our demographic, company’s goals and mission, we started putting everything together. The brand personality started emerging in a cohesive and organic way. When everything started to align, we put together design systems that allowed the delivery of all the new assets.

02

IDEATION, MOODBOARD, MOCKUPS, BRAND BOOK

The creative process: Brand personality and visual designs

With a strong direction and tested designs we started the delivery of creative assets. I created a style guide, photo guidelines, and typographic systems. Also, a media library where every team could start getting all the new assets. These assets included, illustration, banner ads, icons, photos and typography. A system that allowed for easy sharing and collaboration. .

02

IDEATION, MOODBOARD, MOCKUPS,

BRAND BOOK

Starting the creative process: Brand personality and visual designs

With a strong direction and tested designs we started the delivery of creative assets. I created a style guide, photo guidelines, and typographic systems. Also, a media library where every team could start getting all the new assets. These assets included, illustration, banner ads, icons, photos and typography. A system that allowed for easy sharing and collaboration.

03

SOCIAL MEDIA, ARTICLES, WEB SITE, GALLERIES AND OTHERS

Delivering assets to all media chanells

With a strong direction and tested designs we started the delivery of creative assets. I created a style guide, photo guidelines, and typographic systems. Also, a media library where every team could start getting all the new assets. These assets included, illustration, banner ads, icons, photos and typography. A system that allowed for easy sharing and collaboration.

03

SOCIAL MEDIA, ARTICLES, WEB SITE, GALLERIES AND OTHERS

Delivering assets to all media chanells

With a strong direction and tested designs we started the delivery of creative assets. I created a style guide, photo guidelines, and typographic systems. Also, a media library where every team could start getting all the new assets. These assets included, illustration, banner ads, icons, photos and typography. A system that allowed for easy sharing and collaboration.

03

SOCIAL MEDIA, ARTICLES, WEB SITE, GALLERIES AND OTHERS

Delivering assets to all media chanells

I designed the website, social media posts and email templates, social posts and banner templates. Everything under the design system and styleguide to maintain the consistency.

03

SOCIAL MEDIA, ARTICLES, GALLERIES AND OTHERS

Delivering assets to all media chanells

I designed the website, social media posts and email templates, social posts and banner templates. Everything under the design system and styleguide to maintain the consistency.

04

Websites, promos, emails, app store and more...

I designed the website, social media posts and email templates, social posts and banner templates. Everything under the design system and styleguide to maintain the consistency.

04

Websites, promos, emails, app store and more...

The company was ready for its first-ever mobile app. I was to design it solo, with support from the same team I started my career with.

05

Branded Websites

I designed branded landing pages for the holiday season, photo book promotions, sponsored advertisements and many others.

05

Branded Websites

I designed branded landing pages for the holiday season, photo book promotions, sponsored advertisements and many others.

06

Content Websites

I partnered with the editorial team to create a wordpress content site that was easy to nativage with dynamic layout options.

06

Content Websites

I partnered with the editorial team to create a wordpress content site that was easy to nativage with dynamic layout options.

Success Metrics

I lead the rebrand for internal and external assets and products. I developed guidelines, methodologies and delivery of creative assets for the entire brand . As a result of the rebrand, Tinybeans.com conversion rate increased by 5.5%, app store downloads by 3.5%, and social media conversion rate of 2.3%

Success Metrics

I lead the rebrand for internal and external assets and products. I developed guidelines, methodologies and delivery of creative assets for the entire brand . As a result of the rebrand, Tinybeans.com conversion rate increased by 5.5%, app store downloads by 3.5%, and social media conversion rate of 2.3%

Contact: jmariano19@gmail.com

Linkedin Behance Instagram Dribbble

Linkedin Behance Instagram Dribbble @2022